FOOTBALLER ATHLETICSKeep it up.
Keep them playing.
Bank 10,000 keep-ups in 31 days, at the kitchen table, in the barbershop, on the beach or anywhere else you can find. Every touch helps fund free TOUCHES programs for players priced out of the game.
Kick-off in
10,000 keep-ups.
31 days.
1–31 Jan 2027.
Every keep-up counts toward one goal: 10,000 touches, the point where ball mastery starts.
Take on the challenge solo or with your team. Every pass and contribution helps fund free TOUCHES programs, community touch walls and coaching for players who can't afford pay-to-play football.
Three steps
Go solo or team up
Register free in under a minute. Take it on alone or bring your squad, club, school team, futsal crew or family.
Get your touches in
Hit your daily keep-up target, which comes with a Player Development Fact of the Day. Still learning to juggle? Swap in wall passes, toe taps or sole rolls, because every touch counts.
Track it in TOUCHES
Bank your keep-ups as Training Touches, kept separate from your match stats, and post your weirdest safe spot.
Choose your target
Your keep-ups add up across all your attempts each day. Dropping the ball doesn't reset your count.
Keep it up anywhere.
Film a keep-up in the weirdest spot you can find and tag #FAKeepUpChallenge. Each week we crown a Weirdest Safe Spot winner, judged on creativity and skill.
The safe-spot rule
Creative spots are welcome, and risky ones are out. That means no heights, rooftops, roads, moving vehicles, train platform edges or water edges. Entries that break the rule are disqualified.
Clips in our ads that show silos, subways or car roofs are pro stunts or AI. Don't try them yourself.
Sign up free
It takes under a minute. You'll get a reminder before kick-off on 1 January, plus your daily targets.
Under 18? A parent or guardian needs to approve your entry. Players under 13 sign up through a parent.
You're in.
We'll email you before kick-off on 1 January. Start practising now, and get TOUCHES to track every touch.
Back the challenge
Joining is free. If you want to do more, every purchase helps fund TOUCHES player programs. Checkout uses PayPal, or any card with no PayPal account needed.
Currency
Supporter Pass
Digital supporter badge, finisher certificate and your name on the Supporter Wall.
TOUCHES app
The full TOUCHES app with lifetime access. Track every touch, in the challenge and after it.
Get TOUCHESTeam Pack
Per player, for 16+ players. TOUCHES for the whole squad, with player codes for every phone.
See Team PacksFuel a Player
Not playing? Family, friends and local businesses can back the program with one tap.
Contributions support Footballer Athletics player programs. Footballer Athletics is not a registered charity, so contributions are not tax-deductible.
Checkout
Get TOUCHES
- Start your keep-up prep early
- See your daily target
- Bank your keep-ups as Training Touches
- See how your squad is doing
- Get a Player Development Fact every day
- Get fundraising tips
Where the money goes
TOUCHES programs for players who can't afford pay-to-play.
New TOUCHES Walls at schools, gyms and community centres.
Free player clinics and coach education.
We'll publish a full results summary in February 2027.
FAQ
Is it really free?
Yes. Joining and tracking are free. The Supporter Pass and Fuel a Player are optional.
I can only do a few keep-ups. Can I still join?
Absolutely. Start at Rookie and swap in wall passes, toe taps or sole rolls. They all count toward your total.
Do keep-ups count toward my match touch stats?
No. Keep-ups are banked as Training Touches, kept separate from your rated match touches so your game stats stay accurate.
How do leaderboard winners get checked?
Players in the top 10 send in one short verification clip.
Is my contribution tax-deductible?
No. Contributions support Footballer Athletics player programs, and Footballer Athletics is not a registered charity.